As a seasoned music industry professional with over two decades of experience, I have established myself as a top-tier producer and composer. My career has been honored with four Latin Grammy nominations and an ASCAP award, underscoring my contributions to a diverse array of high-profile artists including Natti Natasha, Prince Royce, Sech, Dalex, Lenny Tavarez, Akon, Toby Love, Xtreme, Chris Brown, Leslie Grace, Beele, and many more.

Beyond my roles as a producer and composer, I am deeply ingrained in the industry as a respected influencer, executive, and leader. I actively participate as a voting member of both the National Academy of Recording Arts and the Latin Academy of Recording Arts, reflecting the significant influence my insights and opinions have among my peers.

I have recently transitioned from my position as Director of Artist Strategy at Warner Music LATAM, where I led the development of inventive marketing and artist strategies for top acts such as Justin Quiles, Tiago PZK, Myke Towers, and Blessd. My tenure at Rich Music was particularly impactful, playing a pivotal role in the rise of Sech, culminating in his multi-platinum hit "Otro Trago."

I am now focusing my energies on pioneering new avenues within the bachata genre through my independent label, SP Music, and my initiative, BCHTA RISING. My goal is to nurture and elevate modern bachata by harnessing innovative approaches that respect and refresh traditional sounds while connecting emerging talents with global audiences.

With an unwavering passion for artist success and a profound grasp of the music industry, I am continuously seeking to collaborate with exceptional talents and craft transformative music experiences that resonate worldwide.